Advertising on Medical News Today
Medical News Today is the number one ranked health and medical news website on all major search engines. Medical News Today provides advertisers with various routes to access to our large, high quality and information hungry audience of healthcare professionals and patients/consumers, carers and family health decision makers.
Medical News Today is an advertiser funded website – we accept relevant advertising from pharmaceutical, biotech and medical device companies, healthcare organisations, advertising agencies and from selected advertising networks.
Whatever your campaign objectives – direct response, branding, disease/treatment awareness, content distribution – we have opportunities to help. We aim to partner with advertisers to ensure that advertising is relevant to our audience and that campaign objectives are achieved or exceeded and that all data/KPIs are measured and acted on.
With hundreds of medical conditions spanning 160 disease / condition / profession specific categories, we offer an unparalleled level of contextual targeting. Medical News Today is, in advertising terms, a collection of 160 niche websites each with distinct audiences. We also offer run-of-site advertising on our sister site medilexicon.com.
Advertising on Medical News Today is easy and effective – display advertising can be geo-targeted (based on IP) and contextually targeted (based on 160 disease/condition categories). There are several advertising units on each page - above and below the fold. We offer a wide range of advertising unit options - from standard IAB sizes to rising star units, half page units and various non-standard sizes. GIF, SWF, rich media, video and expandable units are all accepted. The site automatically adjusts layout and ad units to suit the device being used to view it, so we are also able to offer desktop or mobile only campaigns.
Technical specifications – we haven’t yet come across an ad unit we can’t serve! However we don’t accept pop ups/unders, interstials, floating, in-text or intrusive advertising. As we have no video content video pre/mid/post-roll (without a player and content) is unavailable. Expandable/rich media units must be user initiated with a polite load.
Sponsored in-depth (microsite) content sections are also available – either created wholly by our editorial team or using advertiser’s content (or a combination). These clearly labelled sections provide advertisers with the opportunity to create a deeper engagement with our 67 million monthly users.